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Written by Eduardo Rodriguez
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IQAnalytics understands a conceptual model as the organization and identification of the
different variables, relationships and data to manage a problem and its solution process.
The construction of a conceptual model requires a detailed study of the different aspects
that are involved with the problem to be analyzed. That is, variables should be identified
themselves with processes and be inter-related in order to describe the way that they
affect the expected outcome.
The application of these methodologies is especially designed for organizational structure
planning, logistics, operations, production, and strategy development. For example, if it
is desired to develop a program of customer service, the first step should be to build a
conceptual model of the relationship of the company with the client and its relationship
with the environment that surrounds it.
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Written by Eduardo Rodriguez
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IQAnalytics is conscious of the company capacity for growth through training and human
resources development. Methodologies and courses to improve skills and competencies are
our objective in each course. There are many courses in our portfolio:
1. Strategy and Balanced Score Card
2. Credit Risk Analysis
3. Datamining and strategic development
4. Financial Services Mareketing
5. Marketing Auditing
6. Quantitative tools in strategy design
7. Service Marketing
8. Statistical tools for life sciences
9. Information System strategic vision
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Process and Cost Analysis |
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Written by Eduardo Rodriguez
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Currently, permanent revision of processes is part of business management. Processes cannot
be static; it is important to generate a dynamic that improves them in order to develop the
strategy support. In IQAnalytics we understand process analysis as the way to increase the
company competitiveness with emphasis on control, cost reduction, management information
systems and productivity improvement. In our methodology the fundamental idea is not only
to reduce the cost of the business process cost but also to think about which horizon of
growth is desired to achieve and to adapt the organization to it.
This orientation of the process analysis implies that the process evaluation, its indicators
and its transformation; are associates with the strategic vision and the objectives for short and medium term.
IQAnalytics understands control, such as the development of knowledge to adjust processes
to the competitive industry standards. Therefore it is fundamental to establish a system of
information that control the different variables involved in the process.
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Written by Eduardo Rodriguez
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In this field the conceptual and statistical tools are designed to build marketing program
evaluation systems. The purpose is to develop a methodology to identify niches, segments
and opportunities. Equally, it is required for market problem detection and strategic maps
development of the market structure. The core of our solutions is the association of the
marketing mix with results coming from marketing research through statistical modeling.
For example it is important to understand implications of decisions in price, products
portfolio evaluation and publicity before and after the marketing programs are defined.
Similarly, for product design and consumer profiles identification pattern identification
could be a source of savings for your company. Our company has developed mathematical and
computational methodologies to achieve a clear and profitable selection of clients compatible
with the company policies. That is, Segmentation Analysis is defined as an analytical
search of profitable profiles that could be the most attractive for the business strategy.
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Statistical and Risk Analysis |
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Written by Eduardo Rodriguez
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These are the tools to achieve an accurate decision process. Strategy based on information is more precise and helps the company to gain a sustainable competitive advantages. Statistical models include risk based models, performance evaluation models of businesses, and strategy development models. Statistical models are designed to identify the most important factors influencing product creation, its monitoring and identification of the best options. Likewise, risk evaluation of companies requires analysis based on statistical models.
In IQAnalytics we understand that statistical models without a strategic vision do not reach the aggregate value that is needed. However, our experience shows us that good strategic decisions are based on good information which comes from good statistical models. We think that if we use the previously mentioned concepts, we can create the synergy that you are seeking.
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