This seminar comprises the design of information systems for service quality evaluation. The purpose is to identify the steps, metrics, reports and processes required for building the system. Service has to be aligned with innovation, operational risk, strategic risk and development of the competences in the organization.
This is a seminar that identifies the marketing strategy components in the financial sector. The main purposes is the identification of product concepts, processes, technology associated with product development and risk management bases. The student will be able to design an innovation process that is consistent with the business processes.
Productivity is one of the main goals to achieve in competitiveness analysis and management. However, management measures of productivity neglect the cause - effect analysis and the analysis behind general indicators. This seminar provides the means to measure productivity consistently and aligned it with business processes.
One of the most important means to determine if the organization is moving a good direction is using evidence_evidence about the reality of the organization. Strategic design and its implementation need a lot of quantitative techniques. This seminar provides the techniques in order to support strategy design and to complement the qualitative analysis.
Innovation is one of the most important sources of strategic competences. Innovation is possible in all the dimensions of a business model and its business process. This seminar is oriented to provide the tools for designing and launching products and services based on the market, value chain of the customer and product design.
Development of operation and production competences are crucial in risk management and strategic management. Sometimes organizations are not aware of operations and production issues and how the development of solutions should be improved in order to keep the competitive level. Operations and production are related to logistic systems, international trading, supply chain, and risk knowledge in country and economic sectors.
Models in risk are many and models for treasury based on the concept of portfolio management are the way to control risk. This seminar has emphasis on the development of models, indicators and support for treasury management. There are many different models for derivatives and financial products all of them independently analyzed. The course looks for the integration of products in a portfolio.
Performance evaluation is a tool of management. Developing strategy is a process and a scorecard helps to know what to do based on what the company wants to measure. Where does the company want to be in terms of indicators?What are the steps, tactics and blocks that the company needs to build and follow to achieve the goals? This seminar is all about design of strategy based on understanding what to measure according to the stakeholders' values.
These programs are specialized marketing programs on two levels. The purpose is to introduce people to the marketing world and once there to improve knowledge and practice.
Learning how to compete in the service market is the constant in the changing world. This is a real market scenario. Service competences depend on the knowledge of the employees, products and services, Understanding of the reputation risks that are associated with the capacity to manage uncertainty in a customer management development. This seminar provides the tools to design service strategy and its development.
This seminar introduces the methods to evaluate financial risk. This course is oriented to understanding the concept of Enterprise Risk Management and to identify how financial risk is related to other risks and the organization performance.
To extract knowledge from data is something that companies need in order to be more competitive. Techniques, technologies and concepts in data architecture are fundamental for the data mining capacity. This seminar analyzes the interrelations of data and meaning in order to design and to support a data mining capacity.
Marketing auditing is a seminar that looks for evaluation of marketing results, to identify how the strategic risk and marketing risk can be managed and supported.
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